How to Add an Image to the Footer in Word: 2 Easy Methods

To add an image to the footer in Word, double-click near the bottom of the page to open the footer, insert your picture, then use Picture Format → Position to place it. Once it is in the footer, the image repeats automatically on every page. If the document has no picture in it yet, start with how to insert a picture in Word.

In this guide, you’ll learn 2 easy methods to add an image to the footer in Word — one from a file on your computer, one from Online Pictures — plus how to position the picture, why it looks faded on screen, and how to stop it appearing on the first page.

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What Is the Footer in Word?

The footer is the strip at the bottom of every page, separate from the main body of the document. Anything you put there — text, a logo, a banner, page numbers — repeats on every page automatically. That is the whole point of it, and it is why footers are where branding belongs.

Three things follow from that:

• Insert the picture once and it appears on all pages — no copying required.
• Editing the footer needs a separate editing mode. You cannot click into it from the body.
• Footers commonly hold page numbers alongside a logo — see how to insert page numbers in Word if you want both.

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How to Add an Image to the Footer in Word: Step-by-Step

Both methods share the same three stages: open the footer, insert the picture, position it. The only difference is where the picture comes from. Method 1 uses a file you already have; Method 2 finds one online without leaving Word.

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Method 1: How to Add an Image to the Footer in Word from Your Computer

Use this method when the logo or banner is already saved on your machine. It is the route most people need.

Open the Footer

1. Move the cursor towards the bottom of the page.
2. Double-click inside the footer area.
3. The Header & Footer tab appears and the body text greys out.

👉 You are now editing the footer, not the page. The greyed-out body text is the confirmation.

Insert the Image

4. With the footer still open, select Pictures on the Header & Footer tab. You can also use Insert > Pictures.
5. If Word shows a menu, choose This Device.
6. Browse to where the image is saved.
7. Select the image.
8. Select Insert.

👉 The image lands in the footer, but Word inserts it in line with text, so it will not move freely yet. That is the next step.

Change the Image Position

9. Select the image.
10. Open Picture Format.
11. Select Position.
12. Choose any option under With Text Wrapping.
13. Drag the image down into the footer area.
14. Nudge it with the arrow keys until it lines up.

👉 The picture now moves anywhere. Drag it into the footer strip and it stays there — on every page of the document.

Close the Footer

15. Open the Header & Footer tab.
16. Select Close Header and Footer.

Pressing Esc or double-clicking in the body of the page does the same thing.

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Method 2: How to Add an Image to the Footer in Word Using Online Pictures

Use this when you have no file to hand. Word searches the web from inside the document, so you never leave the footer.

1. Double-click near the bottom of the page to open the footer.
2. Select Insert, then Pictures.
3. Select Online Pictures.

4. Type what you are looking for in the search box.
5. Select the image.
6. Select Insert.
7. Use Picture Format → Position to place it, exactly as in Method 1.

👉 Same result, no file needed. Check the licence shown beneath each result before you use an image in anything you send out.

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Common Problems When Adding an Image to the Footer

The Image Will Not Move

It is still in line with text, so Word treats it as a character. Select it, open Picture Format → Position and pick any option under With Text Wrapping. It will move freely after that.

The Image Pushes the Footer Area Open

An inline picture taller than the footer expands the footer and squeezes your body text upwards. Switching to text wrapping fixes it, because a wrapped picture no longer controls the footer’s height.

The Footer Image Looks Faded

Word greys out header and footer content whenever you are editing the body — that is the visual cue telling you which layer you are in. It prints at full strength. Press Ctrl + P to confirm in Print Preview.

The Image Appears on Pages You Do Not Want

Footers repeat by design. To keep the image off page one, open the footer and tick Different First Page on the Header & Footer tab. For different footers across several sections, see how to put different footers on each page in Word.

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Pro Tips for Adding an Image to the Footer

• Resize the picture before positioning it. Getting the height right first saves re-dragging.
• Use a PNG with a transparent background for logos — a white rectangle sitting on the page edge is the giveaway of a rushed job.
• Arrow keys nudge a selected picture by tiny increments — far more precise than dragging.
• If the picture still fights you, the underlying issue is text wrapping — see how to move a picture in Word for the full set of positioning controls.
• Check Print Preview before sending. Footer images sit close to the unprintable margin on most home printers.
• To turn a logo into a letterhead, see How to Turn an Image into a Letterhead in Word.

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FAQs

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Conclusion

To add an image to the footer in Word, double-click at the bottom of the page, insert the picture and switch it to text wrapping so it will move. Drag it into the footer strip and close the footer. Under a minute, and it applies to the whole document.

The one thing worth remembering: everything in a footer repeats. That is the feature, not a fault. Use Different First Page when you need the cover page kept clean.

If you inherit a document with footer content you did not put there, the reverse job is covered in how to remove headers and footers in Word.

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Related Tutorials

• How to Add a Line Under a Header in Word: 3 Easy Methods
• How to Add a Header on the First Page Only in Word: 2 Easy Methods
• How to Insert a Picture in Word: 3 Easy Methods